Funnel Metrics

Right at the top of the Seller Insights screen, you can notice the various Funnel Metrics.

Funnel Metrics are important campaign indicators like Spends, Impressions, etc shown for the sellers for the selected time period.

Sellers Insights are shown for the last 7 days by default. However, you can use the Date Widget at the top right to see the data for any time period.

Let's try to understand each of the Funnel Metric:

• Spend: the sum of the actual ad spends of all the participating Sellers

• Impressions: the number of times ads were shown in front of the customer counted for all the participating Sellers

• Visits: the total number of times ads were clicked by the end customer (counted for all the participating Sellers)

• Leads: the total number of leads generated for all the participating sellers

• Cost per Lead: the average cost per lead for all the participating sellers